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Farrell M. 
“Ecstasy and the oxygen of publicity”. 
Br J Addict. 1989;84(8):943.
The capacity of the newspapers and television to draw attention and create a band wagon has been amply demonstrated in the coverage of the most recent drug craze. A sexy slogan sells the soap or so it could be said of last year's sales pitch in the U.K. When you are trying to sell something that has a jaded image the best idea is to call it something new and sexy like 'Crack' or 'Ecstasy'.
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