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Dietze P. 
“Commentary on Kerr et al(2013): advertising high-potency heroin”. 
Addiction. 2013 Jul 10;108(7):1277-8.

...Kerr et al.’s findings highlight the potential for paradoxical effects of overdose prevention information that fails to take into account the context in which heroin use occurs; the people they interviewed interpreted the Bulletin as a kind of ‘good news story’, as high-potency heroin is ‘good dope’ that can support higher levels of intoxication [1]....
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